Mismatched brand ambassadors return for latest Enterprise campaign

Enterprise Rent-A-Car's Anglo-American duo of salesmen is back in a TV and digital campaign.

The TV ads, called "interpreter" and "network", aired today on terrestrial and BSkyB channels in the UK and were created by Dare.

They feature Brad, an American, and Dave, an Englishman, who work at Enterprise and are always at odds with each other because of their different cultures. The characters represent Enterprise’s position as a UK car hire company with US customer service.

The spots – all of which feature Enterprise employees as extras – will be backed by TV sponsorship idents and online spots. Enterprise sponsors Sky comedy programmes including 'Moone Boy', 'Trollied' and 'Touch of Cloth'.

The work was created by Andrew Edelston and Pippa Harrigan, and directed by Seth Gordon (who also directed the film 'Horrible Bosses', starring Jennifer Anniston) through Caviar. PHD handled the media planning and buying.

Lee Broughton, the assistant vice-president of global marketing at Enterprise, said: "Humour is still at the core with Brad and Dave working together despite — or maybe strengthened by — their cultural differences. We’re keeping the fun banter and teamwork of the two characters and putting a fresh spin on it.

"In these new ads, Brad explains Enterprise service and our convenient locations using extreme American phrases, which Dave helpfully ‘translates’ for our British customers."

The Brad and Dave characters began appearing in Enterprise’s TV ads in 2012.


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).