Mitchell takes up dual commercial role at Discovery Networks

LONDON - Discovery Networks International has appointed former MTV executive Alden Mitchell to a combined international sales and digital media role.

Discovery: Alden Mitchell appointed to dual role at Discovery Networks International
Discovery: Alden Mitchell appointed to dual role at Discovery Networks International

Mitchell has been named vice-president, UK affiliate sales and business development, as well as vice-president, commercial, digital media.

In the UK sales role, she will manage the company's distribution negotiations for Discovery content across all platforms.

As vice-president, commercial, digital media, she will work with Discovery Networks International's digital teams in London and Silver Springs, US, to develop digital offerings.

For the past two years, Mitchell has been vice-president, international strategy and mergers and acquisitions for Discovery Networks International.  

Before that, she spent four years working with MTV Networks in a number of commercial roles.


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