Mitsubishi signs multimillion-pound deal for C4 docs

Mitsubishi, the car marque, has signed a multimillion-pound deal to sponsor Channel 4's documentary strand, including the upcoming series 'Educating East London'.

The car brand will use the sponsorship to promote its range of cars, including the Mirage, the ASX, the Outlander diesel and Outlander PHEV (Plug-in Hybrid Electric Vehicle), and the Shogun.

Golley Slater created the idents, which end with a voice over saying: "Mitsubishi – changing perceptions with Documentaries on 4."

Paul Williams, Glenn Saitch and Richard Daughton wrote and art directed the idents.
Guy Soulsby directed them through The TV Production Office. Media planning and buying was by Manning Gottlieb OMD.

Kate Woodward, the general manager of communications at Mitsubishi Motors in the UK, said: "This sponsorship is a key part of Mitsubishi Motors in the UK’s continued growth, building on the success of 2013 and launching a sustained period of Broadcast activity for the first time since 2009."

The activity is Mitsubishi’s first TV sponsorship since 2011 and follows the car brand becoming the "fastest growing mainstream car manufacturer in the UK" in 2013, according to a spokeswoman.

Documentaries on 4 kicks off this evening with 'Mr Drew’s School For Boys’ at 9pm.

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More