MMDB creates press work for the Accurist Accu2 fashion range

Malcolm Moore Deakin Blazye has revealed a new campaign for Accu2,

the fashion brand from Accurist.

In the past, Accurist has highlighted a number of contentious fashion

issues and the latest campaign continues this theme by questioning the

middle-American fascination with child beauty pageants.

The pounds 700,000 print campaign aims to provoke the thought that

'mother doesn't always know best' and that readers should create their

own look.

The ads will run in Cosmopolitan, Elle and other women's fashion


Accu2 will also support its men's range with ads in FHM, GQ and other

men's magazines. The campaign features nocturnal limo lap dancing and

carries the strapline: 'There is such a thing as a reliable two timer',

referring to a watch that has both analogue and digital displays.

The ads were written by Tony Malcolm and art directed by Guy Moore.

Media is through Manning Gottlieb Media.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).