Malcolm Moore Deakin Blayze has launched the first campaign for the
local information website UpMy-Street.com.
UpMyStreet is spending an initial pounds 500,000 on a six-week campaign,
breaking this week.
The posters use busy illustrations that aim to demonstrate how much
information the site can reveal about a user's local area, just from
them typing in their postcode.
The radio executions take the BBC series Stella Street as inspiration
and feature the actor John Sessions. Both the print and radio executions
end with the tagline: 'The code to discovering hidden treasures in your
Graham Deakin, the managing partner of MMDB, said: 'With users on
information overload from new-media brands it was vital that we found a
relevant yet unexpected way to cut through with this campaign.'
The ads were written by Tony Malcolm and art directed by Guy Moore.
Manning Gottlieb Media is handling media planning and buying.