Mobile agency Fetch wins eBay's media and creative business

Fetch, the mobile marketing agency, has been appointed by the global online marketplace eBay to manage all of its mobile media and creative campaigns across Europe.

EBay: appoints Fetch to its European mobile media and creative campaigns
EBay: appoints Fetch to its European mobile media and creative campaigns

The agency won the brief following a competitive pitch against eight undisclosed agencies and its work with eBay will launch later this year, with a campaign geared towards the Christmas trading season.

Fetch claims that mobile already accounts for a considerable amount of eBay's business, and will play a significant role in its Christmas media strategy.

James Connelly, managing director for Fetch, said: "We have long considered eBay to be one of the most innovative brands in the mobile space, so, as an agency that’s passionate about innovation, we're extremely excited about working with them.

"We've been using eBay as a best-in-class case study for years, and we're looking forward to helping eBay strengthen its mobile offering, and engage with consumers across multiple platforms."

The eBay win follows a run of new business wins by the agency, including Square Enix and Bloom FM.

Earlier this year, Fetch hired Bigmouthmedia founder Steve Leach in the newly created role of chairman.

In September, eBay redesigned its logo for the first time in 17 years.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).