Mobile brand kicks off creative review

Kazam, the mobile phone manufacturer, is on the hunt for a creative agency to promote the brand in "key markets" in Europe.

Kazam: previous campaign was banned by the ASA
Kazam: previous campaign was banned by the ASA

The brand launched in the UK, Germany, France, Spain and Poland in 2013, and now has a presence in more than 15 countries across Europe.

James Atkins, the chief marketing officer at Kazam, said: "Kazam is in the process of appointing a new creative agency.

"The winning agency will be tasked with increasing exposure in key markets. We have already created our shortlist and the pitches begin next week."

Earlier this year, Kazam was rapped by the Advertising Standards Authority after it received eight complaints about a TV ad created by Ogilvy & Mather.

The ad, promoting the "world’s slimmest phone", showed a woman walking around her house in her underwear and included scenes of her running a finger over her cleavage. It was banned by the ASA in February.

Kazam was founded by Atkins and Michael Coombes.

The brand describes itself as "smarter, sexier and more streamlined" than other mobile phone manufacturers. It claims that the materials used in the devices are "recyclable and can be reused to make new products".

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published