Molson Coors brews beer to celebrate football transfer window on Sky Sports

Brewer Molson Coors and broadcaster Sky have joined forces to create a limited edition beer celebrating January's football transfer window, the aptly-named Done Deal.

Natalie Sawyer: the Sky Sports News HQ presenter fronts campaign for Done Deal
Natalie Sawyer: the Sky Sports News HQ presenter fronts campaign for Done Deal

The draught beer has an alcohol strength of 4% ABV. It is being promoted from today via a campaign fronted by Sky Sports News HQ presenter Natalie Sawyer.

The beer will go on sale at pubs and bars across the UK from 4 January 2016 until 29 February, with the brewer and Sky hoping that it will attract football fans into their local to watch Sky’s transfer window coverage.

Done Deal is brewed using English malt and hops, is golden in colour and has flavour hints of caramel and honey.

Alpesh Mistry, Molson Coors’ customer marketing director, said: "The launch of Done Deal is yet another extension of our long-term partnership with Sky and a further investment in the UK on-trade.

"From our offer that gives publicans up to 33% off their Sky TV package, to Uplift Media, a network of digital advertising screens, Molson Coors is committed to being first choice for customers and consumers."

David Rey, Sky Business’ managing director, said: "January is a massive month for football, with plenty of huge games on Sky Sports to tempt fans through the doors of pubs up and down the country, as well as keeping up to date with all the breaking transfer stories."

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More