Mondelez appoints new global media and e-commerce leaders

FMCG giant Mondelez has made two senior appointments in a move that sees responsibility for e-commerce separated from media.

Mondelez appoints new global media and e-commerce leaders

It comes after former chief media and e-commerce officer Bonin Bough left the company in August, becoming a TV host.

Both of the new figures come from outside the business. Bob Rupczynski has joined as vice-president and head of global media and digital from Kraft Heinz – the company that Mondelez split from in 2012 – where he was vice-president of media, data and CRM.

New vice-president and global head of e-commerce Jeff Jarrett, meanwhile, has joined from Kimberly-Clark, where he was vice-president of global e-commerce and commercial innovation.

The new structure will see Rupczynski continue to report to senior vice-president and chief marketing officer Dana Anderson. But Jarrett will report to chief growth officer Tim Cofer, Ad Age reports.

Anderson said: "As part of our growth strategy, we've made significant strides in delivering world-class media strategy and execution, shifting more of our investments to where our consumers are – online.

"Bob's experience and expertise will be key in our journey toward enhancing the effectiveness of our marketing spend – enabling us to get great creative work in the right place, at the right time, for the best price, in markets all around the world."

Cofer added: "We're thrilled to have Jeff Jarrett join us to drive our e-commerce agenda. As consumption patterns change and retail expands online, e-commerce is a key priority and growth pillar for us."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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