Mondelez shifts global Halls brief from JWT to W&K

Wieden & Kennedy London has picked up the global advertising account for the Mondelez medicated confectionery brand Halls.

Halls: Wieden & Kennedy London picks up medicated confectionery brand business
Halls: Wieden & Kennedy London picks up medicated confectionery brand business

The account moves from JWT, whose London outpost handled the European business. The agency decided to resign the entire global business after being sacked from the European account.

The move marks the end of JWT’s 40-year relationship with Cadbury, which was acquired by Mondelez in 2009. Agency staff were informed in an email from Bob Jeffrey, JWT's global chief executive officer, yesterday.

Last month, Mondelez shifted the European advertising account for Philadelphia out of JWT London and into Bartle Bogle Hegarty.

  

 

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More