Mondelez signs global partnership with Facebook

Mondelez International, the owner of Cadbury and Oreo, has signed a global strategic partnership with Facebook.

Mondelez International: enters into global strategic partnership with Facebook
Mondelez International: enters into global strategic partnership with Facebook

The food and social media giants will use the partnership to leverage their relative scale to deliver what was described as "step-change brand building, ground-breaking innovation and access to research, training and capabilities".

The Dentsu Aegis Network was involved in negotiating the partnership, which includes 52 countries, including the UK, the US, France, Brazil, India, Indonesia and the Middle East.

Bonin Bough, the vice-president of global media and consumer engagement, Mondelez International, said: "Our recent campaigns with brands like Cadbury Creme Egg, Milka and Nilla Wafers demonstrated that Facebook can drive business growth, and this made us rethink our media approach.

"For the first time, we'll be able to incorporate Facebook at the core of our media investment plans. This isn't just about having a social media strategy; it's about digitising our entire approach to communications."

Facebook has signed similar deals with companies including with Diaego and Heineken in 2011.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).