Moneysupermarket is back with a new ad - and it's zanier than ever
Last seen in the 1980s, Skeletor has woken up with an unusual spring in his step and struts down the high street grinding his hips to Irene Cara's Fame in the new Moneysupermarket.com ad created by Mother.
The Masters of the Universe baddie inspires a number of supporters as he goes, including a schoolboy sidekick who accidentally lets off a bolt of mystic power.
At the end of the film, Skeletor meets nemesis He-Man, who declares, "Skeletor, you’re so Moneysupermarket."
Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).