Moneysupermarket marketing chief Kenny Jacobs to leave

Moneysupermarket.com chief marketing officer Kenny Jacobs is to leave the price-comparison website this month, just over a year after joining.

Kenny Jacobs: Moneysupermarket marketing chief  to leave
Kenny Jacobs: Moneysupermarket marketing chief to leave

Jacobs, who it is understood has another role to go to, arrived at Moneysupermarket in December 2012 from Tesco, where he was brand communications director. He replaced marketing director David Osborne.

A spokeswoman for Moneysupermarket confirmed Jacobs' departure, but was unable to reveal any further details.

Jacobs has attempted to use his customer insight expertise at Moneysupermarket to help differentiate the brand from rivals, as well as evolving its 'You're So Moneysupermarket' ad campaign. He also kicked off a rebranding exercise and reviewed the company’s CRM strategy.

He joined Tesco as marketing director in 2008 and spent just over a year in his role as brand communications director. Before that, he held posts at Metro Cash and Carry, Accenture and Procter & Gamble.

Moneysupermarket spends an estimated £40m a year on advertising, with Mother creating the brand’s ads.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More