Moneysupermarket.com "epic wolf" by Mother

Moneysupermarket.com's follow-up to last year's popular "epic strut" and "Colin" ads features a presidential bodyguard popping and locking to Duck Sauce's Big Bad Wolf.

In the spot, a bodyguard abandons his charge – an election candidate who is about to address a crowd – and starts breakdancing when he learns, via his earpiece, that he has saved money using the price-comparison website. It is part of the brand’s "you’re so Moneysupermarket" campaign and will air during Ninja Warrior on ITV on 9 January. Mother created the work, which was directed by Andreas Nilsson through Biscuit Filmworks.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).