Moneysupermarket.com "epic wolf" by Mother

Moneysupermarket.com's follow-up to last year's popular "epic strut" and "Colin" ads features a presidential bodyguard popping and locking to Duck Sauce's Big Bad Wolf.

In the spot, a bodyguard abandons his charge – an election candidate who is about to address a crowd – and starts breakdancing when he learns, via his earpiece, that he has saved money using the price-comparison website. It is part of the brand’s "you’re so Moneysupermarket" campaign and will air during Ninja Warrior on ITV on 9 January. Mother created the work, which was directed by Andreas Nilsson through Biscuit Filmworks.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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