launches energy saving TV spot, the online comparison website, is to debut its latest television ad, "kid in a cake shop", to promote finding better deals online by switching energy suppliers this weekend.

Mother created the ad, which launches this Sunday (6 October) during Channel 4’s ‘Big Fat Gypsy Wedding’ and focuses on Alice, who needs to save money on her energy bills.

In the ad, Alice is approached by the man who convinces her to switch suppliers to feel as good as a kid in a cake shop.

The ad was directed by Jeff Lowe for production house Biscuit and produced by Kwok Yau.

Kenny Jacobs, the chief marketing officer at, said: "Energy prices are a big concern for customers at the moment. As the UK’s leading comparison site we were keen to deliver a message around how to save money on energy bills in an authoritative, but entertaining way.

"We explain how in just five minutes, using Moneysupermarket could help customers make significant savings to their household energy bills."

Following its debut, the new ad will be shown in a series of slots including during Channel 4’s ‘Location, Location, Location’ and ‘Jamie's Money Saving Meals’ and ITV's ‘Emmerdale’.

Media planning and buying for the spot was through MediaCom.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published