ITV Digital's knitted Monkey and his couch potato companion Al are
back in further national television ads for the broadcaster.
The new campaign, from Mother, aims to show that ITV Digital can be
taken by the viewer and plugged into the nearest aerial socket for
immediate viewing. It also explains that viewers can go online on their
television set via an ITV Digital box.
The first spot features Al out and about in his electric leatherette
armchair with the set-top box on his lap. Bored Monkey, unable to watch
ITV Digital, is left contemplating a crayon drawing, taped to the front
of his TV.
In the second ad, Al uses the online service to order himself some
crisps and Monkey surreptitiously logs on to Monkeyladies.com to find
himself a girlfriend.
The spots will break this Friday, on the same day that the website
Monkeyladies.com also launches, with features such as "Primate of the
month". The site was designed and art directed by Mother and produced in
partnership with ITV Digital.
The campaign was written and art directed by Mother. It was directed by
Garth Jennings at Hammer & Tongs. Media planning and buying is through
Naked and PHD.
Stef Calcraft at Mother said: "Al and Monkey have made quite an impact
since we first introduced them to an unsuspecting world. The latest
installment sees them venturing out and about online with ITV Digital.
They also introduce us to Monkey dating online. Rather than spoil it,
you'll have to watch and see if Monkey is successful with the monkey