Monsoon Accessorize picks ODD for global creative brief

Monsoon Accessorize, the fashion retailer, has appointed ODD as the first global creative agency for its Monsoon and Accessorize brands, after a competitive pitch.

Monsoon Accessorize: will launch a global campaign for Monsoon and Accessorize brands
Monsoon Accessorize: will launch a global campaign for Monsoon and Accessorize brands

ODD has been tasked with developing a fully integrated global campaign for both brands for the spring/summer season this year. The campaign will run across press, out of home, digital and social, and in-store.

Monsoon was founded in 1973 by Peter Simon and today has 1,100 outlets across the world. Its sister brand, Accessorize, was launched ten years later.

In 2014 the company launched two digital campaigns, developed by web and mobile company Digital Natives, to promote its autumn/winter collection.

Eilidh MacAskill, the group marketing director at Monsoon Accessorize, said: "This is an important time for both Monsoon and Accessorize as we continue to widen our multi-channel platform offering and presence in our international territories."

Last month ODD was bought by Next 15, the marcoms group. The creative agency specialises in consumer facing comms for fashion brands and has recently picked up accounts for Benefit and Mr Porter.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 TBWA buys majority stake in Lucky Generals

TBWA Worldwide has bought a majority stake in Lucky Generals, the independent creative agency launched by Helen Calcraft, Andy Nairn and Danny Brooke-Taylor in 2013.

YouTube to stop 30-second unskippable ads

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published