Monster.com seeks agency for online CRM

The online recruitment company Monster.com is seeking an agency to develop a digital customer relationship marketing strategy across Europe, the Middle East and Africa.

The company has contacted a number of agencies about a brief to handle online communications to candidates and potential advertisers. A tender has been issued asking agencies how they would run the business from London.

The company is thought to be drawing up a longlist of around eight agencies.

The brief is separate from the business won by Arc Integrated in November for Monster's online advertising and e-mail newsletter. Arc pitched with its sister agency Leo Burnett, which won the advertising account.

Monster is also reviewing its media planning and buying business, currently handled by ZenithOptimedia.

Monster spent £2 million on ads last year, according to Nielsen Media Research, but is planning a heavyweight campaign for later this year.

Online recruitment has grown tenfold since 1999 and is now worth almost £100 million, according to the World Advertising Council. Research from the Internet Advertising Bureau last month revealed that online recruitment, along with automotive advertising, contributed to a 62.4 per cent rise in online classified advertising in 2005, to £262.2 million.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).