Moore joins WCRS as strategy director

WCRS has appointed Jonathan Moore, the former Unilever global brand vice-president, to the new position of chief strategy officer.

Moore... new role
Moore... new role
He will be responsible for identifying and implementing WCRS’s strategic vision, working with the managing director, Penny Herriman, and the executive creative director, Leon Jaume.

He will also oversee the agency’s planning offering, with Clare Hutchinson, WCRS’s current head of planning, reporting to him.

Moore was recently the interim marketing director at Sara Lee Household and Bodycare UK. Before that, he had spent 18 years at Unilever, working out of the company’s London, Chicago and São Paulo offices.

Moore became Unilever’s global brand vice-president in 2005, and was responsible for the creation of Dove’s "Campaign for real beauty".

Moore said: "I am passionate about building great brands and am excited to be taking on a role where I can do that from an agency perspective for the first time."

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