Tony Malcolm and Guy Moore, the former TBWA Simons Palmer creative
directors, have signed up to senior roles at Abbott Mead Vickers
Malcolm, a copywriter, and his art director, Moore, who are gold award
winners at this week’s Cannes festival for their Nike press work, will
join the agency next week.
Their appointment comes after a period of ’gardening leave’ which
followed their resignations last month from the newly merged TBWA GGT
’We hadn’t been looking for a move but it was clear when the merger was
announced that it wasn’t necessarily going to fall in our favour,’ Moore
The pair will initially fill the gap created at Abbott Mead by the
departure of Alfredo Marcantonio, who quit as a senior writer and agency
vice-chairman to join the Interpublic Group to work on its General
Motors Europe business (Campaign, 20 March).
’Malcolm and Tony have the right seniority and experience,’ Peter
Souter, Abbott Mead’s creative director, said.
Moore said this week that he and his partner, who previously spent
almost two years as CDP’s joint creative directors, were looking forward
to working again within a creative department rather than running
’Managing a creative department has been a valuable experience and one
we may want to draw on again at a later stage,’ he added.
’But we feel we should do what we’re best at and what we enjoy
Moore and Malcolm entered advertising through art school and teamed up
at Leagas Delaney 13 years ago, Moore having arrived from J. Walter
Thompson and Malcolm from Saatchi & Saatchi.
During four years there they worked on Nationwide and Tetley Bitter
They later had a spell at Still Price prior to its merger with Lintas
before the first of two stints at Simons Palmer, where they produced
award-winning work for the British Heart Foundation and the Sun.
Malcolm said: ’Abbott Mead has a consistently high creative profile and
we’re looking to continue doing award-winning work with some of the best
people in the business.’