Moore-Malcolm pair opt for AMV

Tony Malcolm and Guy Moore, the former TBWA Simons Palmer creative directors, have signed up to senior roles at Abbott Mead Vickers BBDO.

Tony Malcolm and Guy Moore, the former TBWA Simons Palmer creative

directors, have signed up to senior roles at Abbott Mead Vickers

BBDO.



Malcolm, a copywriter, and his art director, Moore, who are gold award

winners at this week’s Cannes festival for their Nike press work, will

join the agency next week.



Their appointment comes after a period of ’gardening leave’ which

followed their resignations last month from the newly merged TBWA GGT

Simons Palmer.



’We hadn’t been looking for a move but it was clear when the merger was

announced that it wasn’t necessarily going to fall in our favour,’ Moore

said.



The pair will initially fill the gap created at Abbott Mead by the

departure of Alfredo Marcantonio, who quit as a senior writer and agency

vice-chairman to join the Interpublic Group to work on its General

Motors Europe business (Campaign, 20 March).



’Malcolm and Tony have the right seniority and experience,’ Peter

Souter, Abbott Mead’s creative director, said.



Moore said this week that he and his partner, who previously spent

almost two years as CDP’s joint creative directors, were looking forward

to working again within a creative department rather than running

one.



’Managing a creative department has been a valuable experience and one

we may want to draw on again at a later stage,’ he added.



’But we feel we should do what we’re best at and what we enjoy

most.’



Moore and Malcolm entered advertising through art school and teamed up

at Leagas Delaney 13 years ago, Moore having arrived from J. Walter

Thompson and Malcolm from Saatchi & Saatchi.



During four years there they worked on Nationwide and Tetley Bitter

business.



They later had a spell at Still Price prior to its merger with Lintas

before the first of two stints at Simons Palmer, where they produced

award-winning work for the British Heart Foundation and the Sun.



Malcolm said: ’Abbott Mead has a consistently high creative profile and

we’re looking to continue doing award-winning work with some of the best

people in the business.’



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