The 'Big Christmas Bonus' campaign includes print ads and a TV ad that launched at the weekend. It rewards customers who spend at least £40 in an individual transaction during nine of the next 10 weeks (7 October to 15 December), with a voucher worth £40.
Customers who spend £40 in an individual transaction each week between 7-28 October will also get the option to receive a £10 voucher, rather than saving for the full £40.
‘Weekly Wowzer’ offers will be running concurrently with the campaign, to promote Christmas-related products such as Cadbury Roses, Heroes, and Nestle Quality Street tins.
Pre-tax profits at Morrisons, the fourth biggest supermarket, fell 22% to £344m in the six months to August.
The supermarket is set to offer online shopping from the end of January 2014 after finalising a £216m agreement with Ocado.