Morrisons festive ad shows family traditions

Morrisons' Christmas ad is focusing on the role that food plays in the festive period and the different traditions that families have.

The supermarket chain has launched two ads created by Publicis London with one following a young boy learning random facts. It later transpires that the family plays Trivial Pursuit after Christmas dinner.

The second shows a family stocking up on food and drinks, finding different places for the items such as in a doll house, in the shed or outside in the barbecue.

There is also a focus on the quality and range of food available in the supermarket, as well as helpful staff.

Neil Gorringe directed the spots through Moxie Pictures. The campaign will run across TV, radio, outdoor, press and digital channels.

Andy Atkinson, marketing director at Morrisons, said: "Our adverts show our staff, the real heroes of our business, working hard to prepare festive food, offering great service and advice, and helping customers to create their own special moments at home with their family and loved ones."