Morrisons launches Beyonce-inspired Diva bouquet

Morrisons, the national supermarket, has rolled out a new flower bouquet called The Diva, believed to have been inspired by the rider requests of some female performers at Glastonbury, which was headlined by Beyonce.

Morrisons: £10 Diva bouquet is said to have been inspired by Beyonce
Morrisons: £10 Diva bouquet is said to have been inspired by Beyonce

According to Morrisons, its Glastonbury store received a number of floral requests from pop stars at the festival, including one from a "leading lady", believed to be from Beyonce’s team, for a selection of while roses, carnations and freesias for her dressing room.

The £10 Diva bouquet is being rolled out in Morrisons stores nationwide this week, after its exclusive Glastonbury launch over the festival weekend.

Jane Speakman, managing director of horticulture at Morrisons, said: "We're delighted to supply the flowers of choice for Glastonbury's leading ladies.

"As Morrisons works direct with growers, we can ensure that the flowers they receive are of super fresh, superstar, quality."

The Diva bouquet follows a contentious 'Diva' ad campaign by Cadbury's in May for its new Bliss chocolate bar. The press ad was pulled after supermodel Naomi Campbell suggested it was an openly racist attack against her.

Last month, Morrisons poached Arla Foods' top marketer Danny Micklethwaite to take up the newly created role of head of development.

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More