Morrisons has launched its annual Christmas TV campaign with the strapline "More Christmas for less", to capitalise on its pricing over the festive period.
Three different spots will promote the supermarket’s fresh food message. The spots, created by DLKW Lowe, will continue the theme of inquisitive children finding out where their food comes from and how it makes its way to the supermarket shelf.
The first spot written by Frank Houston and George Prest and directed by Saul Dibb through production company Home Corp. It focuses the much-maligned vegetable synonymous with Christmas, the brussel sprout.
The ad explains how the product makes its journey from farm field to supermarket. Media planning and buying was handled through MEC.