Morrisons postpones integrated campaign

Morrisons has postponed a major integrated campaign that was due to be released on 28 March.

Morrisons postpones integrated campaign

The new activity was created by DLKW Lowe. However, Morrisons released a spot featuring Easter food instead.

The move comes amid a number of strategic overhauls at the retailer and the departure of five executives including Nick Collard, Morrisons’ top marketer. David Potts, the chief executive who joined in February, said the changes would create a "leaner management board".

Morrisons dropped Ant and Dec, the TV presenters, from its campaigns in March.

A spokesman for the company said: "We often change elements of our marketing. We’re very happy with the final result."

DLKW Lowe declined to comment.

This article was first published on www.campaignlive.co.uk


Recommended

The Marketing Society Leader of the Year 2015: The nominees

How Google and Coca-Cola execs are helping to build Brand Hillary

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).