Morrisons promotes Market Street in new Ant and Dec ad

Morrisons is to launch an ad campaign starring its brand ambassadors Ant and Dec alongside real Morrisons employees.

In the ad, the Morrisons employees are setting up market stalls ahead of a day’s trading. Ant and Dec walk down the street, speaking to the stallholders about what they are selling and impressed by everything they see.

The ad campaign, created by DLKW Lowe, breaks this evening with a 50-second execution during ‘Coronation Street’ on ITV.

The ad is a play on the area dedicated to fresh produce in Morrisons shop, which is called Morrisons Market Street, and it ends with the voiceover, "Market freshness. Market prices. Only on Market Street at Morrisons."

Oscar Cariss directed the ad through Annex Films. The creative director at DLKW was Tom Hudson and the creative team behind the campaign was Richard Prentice and David Adamson.

The music on the ad is ‘Lighthouse’ by the former ‘X Factor’ contestant Lucy Spraggan.

Belinda Youngs, the corporate brand marketing director at Morrisons, said: "The ad demonstrates the pride we have in our Market Street prices, products and skilled friendly colleagues. Ant and Dec have helped us bring the Morrisons fresh market to life as a destination for fresh value. "

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published