Mortimer Whittaker O’Sullivan has scooped the AOL account only one
month after the online service company parted with its previous agency,
Barrett Cernis Delves & Partners.
A pitch for the media account, currently with Mansfield Lang, will be
held next week but it is not known which agencies are on the list.
AOL, the UK’s largest online service provider, is planning a major
multi-media branding campaign for October, taking the company on to UK
TV for the first time.
Tim Mortimer, the managing director of MWO, said: ’AOL needs famous
advertising. We are committed to building a brand.’
Barrett Cernis’s work for AOL featured members of the public and what
they could do on the web.
Karen Thomson, the marketing director of AOL, said: ’MWO was chosen
because we felt a great fit with our culture; it demonstrated the clear
understanding and creative interpretation that the brand needs in the
AOL, which provides access to the internet and 14 information channels,
will stress convenience and ease of use in the new campaign, which has a
projected budget of pounds 5 million.