Mortimer Whittaker O’Sullivan wins AOL after split with BCD

Mortimer Whittaker O’Sullivan has scooped the AOL account only one month after the online service company parted with its previous agency, Barrett Cernis Delves & Partners.

Mortimer Whittaker O’Sullivan has scooped the AOL account only one

month after the online service company parted with its previous agency,

Barrett Cernis Delves & Partners.



A pitch for the media account, currently with Mansfield Lang, will be

held next week but it is not known which agencies are on the list.



AOL, the UK’s largest online service provider, is planning a major

multi-media branding campaign for October, taking the company on to UK

TV for the first time.



Tim Mortimer, the managing director of MWO, said: ’AOL needs famous

advertising. We are committed to building a brand.’



Barrett Cernis’s work for AOL featured members of the public and what

they could do on the web.



Karen Thomson, the marketing director of AOL, said: ’MWO was chosen

because we felt a great fit with our culture; it demonstrated the clear

understanding and creative interpretation that the brand needs in the

UK.’



AOL, which provides access to the internet and 14 information channels,

will stress convenience and ease of use in the new campaign, which has a

projected budget of pounds 5 million.



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