Mortimer Whittaker O'Sullivan has hired the Abbott Mead Vickers
BBDO senior planner, Dominic Boyd, as its first head of strategy, with a
brief to develop extra work from existing clients and to help end a
fallow new-business period.
The first task for Boyd, 29, will be to help MWO's biggest clients, AOL,
the internet service provider, and Direct Line Insurance, maximise
At the same time, he will be looking to exploit new-business leads after
a year in which the agency neither lost nor won an account.
"It's been an odd period for us," Tim Mortimer, the agency's managing
director, acknowledged. "We've had a lot of success in brand building
for our existing clients. Now we have to demonstrate that success to
other prospects in a more focused way."
Boyd spent five years at AMV, where he worked on some of the agency's
most high-profile accounts, including BT, The Economist, the RSPCA,
Yellow Pages and Aer Lingus.
MWO said it planned to build a strategic unit around Boyd with further
appointments over the next few months. Boyd's appointment culminates a
six-month search by MWO.
"Dominic is a strategist whose feet are firmly on the ground," Mortimer
"He'll be a big help to us in reaching the people we want to reach."
Boyd said: "MWO is an incredibly dynamic agency with some of the
country's biggest brands and most successful campaigns on its reel. I'll
be introducing the sort of big agency planning disciplines that the
agency now needs to provide for its clients to help them face future