'Most people are boring', claims ITV's Fru Hazlitt

Fru Hazlitt, managing director of commercial and online at ITV, urged media owners to be more bullish about what they had to offer compared to user generated content, noting "most people are boring and no-one wants to read their stuff".

ITV's Hazlitt tells BBC's Cellan-Jones: 'Most people are b
ITV's Hazlitt tells BBC's Cellan-Jones: 'Most people are b

Hazlitt struck the blow for professional media owners during a panel discussion on the changing media environment at the AOP Digital Publishing Summit last week.

"I think we [big media owners] need to be more confident," she said. "UGC is a fallacy, most people are boring and no-one wants to read their stuff."

More on Hazlitt's comments here.

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