Mother has unveiled an offbeat television campaign for Emap Radio’s
The work for the Yorkshire radio group, which breaks this week,
comprises TV, six-sheet posters, radio and below-the-line media. It aims
to build a national radio brand.
The first TV ad shows a spaniel in a stylised garden. The accompanying
soundtrack is the intro to the current number one single by R.
At the chorus -’I believe I can fly’ - the dog’s ears flap like
At the end of the ad, the words ’As if ... By Magic’ appear on the
In the second, a little boy plays the drums to Queen’s Crazy Little
Thing Called Love. Right at the end he executes a perfect drum roll.
In the final ad three kittens wave their paws to KC and the Sunshine
Band’s That’s The Way I Like It. All three ads end with the same
The ads were written and art directed by Mark Waites and Libby Brockhoff
and directed by Chris Palmer at Gorgeous. Media planning and buying is