Mother creates bouncy park for Boots TV ad

LONDON - Mother has created two new TV spots for Boots' summer campaign.

The ads follow on from the successful "here come the girls" Christmas campaign for the chemist chain.
One of the ads, for Boots' Soltan suncream range, shows youngsters and their parent bouncing around on the grass.

A spokesman for Mother said: "It took us a couple of weeks to create the bouncy grass in the park. We carefully dug up the entire park and then filled the hole with a large number of bouncy castle inserts.

"We then carefully replaced the grass over the top so that you couldn't see the difference. People only knew it was bouncy when they stood on it."

Credits

Project: Boots - Soltan Kids
Brief: Encourage mums to embrace the carefree-ness of summer by not having to wrestle with their kids so much thanks to new Soltan Once Kids - 5-star UVA protection that lasts for six hours
Client: Elizabeth Fagan, marketing director, Boots
Creative agency: Mother
Writer: Mother
Art director: Mother
Planner: Mother
Agency producer: Mother
Media agency: MediaCom
Media planner: MediaCom
Production company: RSA Films
Director: Jake Scott
Producer: Ben Link
Editor: Jim Weedon
Post-production: Absolute, The Moving Picture Company
Air date: 9 June

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