Mother creates spoof Trebor Mint evangelist

Mother’s first work for Trebor Extra Strong Mints introduces Bobby Mallet, a preacher whose mission is to rid the world of chewing gum and promote the heat, the glow and the glory of Extra Strong Mints.

Mother’s first work for Trebor Extra Strong Mints introduces Bobby

Mallet, a preacher whose mission is to rid the world of chewing gum and

promote the heat, the glow and the glory of Extra Strong Mints.



A series of three ads, which breaks in cinemas in early September, are

set in Doncaster Scout Hall where a sparse audience has gathered to

behold the word as delivered by Mallet with the assistance of his

girlfriend, Julie.



Mallet’s zeal for the mints drives him to humiliate the gum chewers in

the audience. He forces a former chewer to admit that she used to stick

gum under the table at work and once put some in her sister’s hair

because, the victim admits, ’She said I had thighs like my mother.’



An elderly woman is also used as an example. Mallet finds gum in her

handbag and forces three mints into her mouth as he makes her chant

’Thank you Trebor.’ The Scout hall resounds with feeble claps and

appreciative murmurs in response to Mallet’s crusade.



The films were directed by Lennie Dorfman through @radical.media and may

go on to TV next year. Media for the campaign is by Motive.



The campaign also extends to fly posters and press inserts. The print

work has been designed to appear as if clumsily hand-crafted by Mallet

and Julie and contains statements such as ’the bubble will burst in the

fires of hell’ and ’chocolate is pornography’.



The inserts will appear in the style press. An eight-page booklet is

also in production.



There is also a Bobby Mallet website which welcomes browsers with the

words: ’Your life starts now! Brothers and sisters, welcome to the Extra

Strong flock,’ and offers ’devotional merchandise’ for sale.



Mother won the pounds 2 million Extra Strong Mints account from WCRS in

June (Campaign, 6 June), ending the latter’s monopoly on the Trebor

Basset roster.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).