Mother drops Harvey Nichols over creative differences

Mother has resigned its headline-grabbing Harvey Nichols account

following differences over the future creative direction of the

brand.



The move spells the end of the stuffed dolls duo Harvey and Hibby, whose

cheeky exhortations such as 'Nice Helmut' have been credited with

boosting the store's reputation in a highly competitive market which

includes rivals such as Harrods and Selfridges.



It is understood that a list is being put together of agencies which

will soon be invited to pitch for the business.



Mother won the account in June 1999 after a pitch against Fallon, Wieden

& Kennedy and the incumbent, Harari Page.



The agency's creative work has been credited with helping shift

attitudes towards the luxury department store, which reported a pre-tax

profit increase of 7 per cent last year.



The Harvey and Hibby campaign won a silver at the Creative Circle Awards

and is a finalist at New York's The One Show. It was nominated in the

Campaign Press Awards and also for a silver at D&AD.



Andy Bellass of Mother said: 'The reason we chose to work with Harvey

Nichols is to do great work and help move the brand forward, which we

have done through Harvey and Hibby. However, this has become

increasingly difficult to do over the past year. Consequently, we have

decided to part company.'



Media on the business is not affected by the decision, and will remain

with Rocket.



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