Mother hands Bayala global creative role

Carlos Bayala, the founding partner of Mother's Buenos Aires office, Madre, is returning to London to help steer the creative direction of the agency at a global level.

Bayala: joins Mother London
Bayala: joins Mother London

Bayala, who was the executive creative director of Madre, joins Mother London as a global creative partner. He will work with the New York partner Paul Malmstrom to help co-ordinate Mother’s worldwide creative efforts.

Bayala will also be responsible for recruiting talent and supporting Madre’s commercial and creative expansion in South America.

He joined Mother in London in 2000 and worked on campaigns for Coca-Cola and Unilever. He then moved to Wieden & Kennedy Portland in 2002 to become the creative director for Nike US before moving to W&K Amsterdam as the executive creative director.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More