Mother hires former Nike chief de Florio as New York partner

Mother has picked Rob de Florio, the former advertising director of Nike, to complete the four-strong management line-up at its New York agency.

De Florio joins Andrew Deitchman, who moved to Mother from WPP's Red Cell in June, and the Swedish creative partnership of Linus Karlsson and Paul Malmstrom, who arrived from Fallon last month.

He comes with ten years' experience of heading Nike's global advertising, during which time the company produced landmark commercials including the Cannes Grand Prix winner "tag".

He previously worked for Lowe & Partners and TBWA/Chiat/Day New York.

The Mother partner Mark Waites said: "Partnering with clients is turning into something of a tradition, and now Rob has also come through from a client background.

"He is absolutely unbelievable and knows exactly what clients want, which is the kind of person we need."

Mother hopes to launch its New York-based US agency in early November.

Mother was launched in London six years ago by Waites, Robert Saville, Andrew Medd and Stef Calcraft. Like de Florio, Medd came from the client side, having worked at Coca-Cola.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).