Mother to take on HomeChoice brief

Mother has won the brand development and above-the-line creative account for HomeChoice, the digital TV, video-on-demand and broadband internet package from Video Networks Limited.

HomeChoice launched in 2000 and was relaunched in May 2004 with ads by The Grand Union, VNL's incumbent agency. The Grand Union will continue to work on below-the-line campaigns.

Vicky Mitchell, the director of marketing for VNL, said: "Since relaunching, we have developed a high level of brand awareness. We now feel in a position to think about where we should sit in the market of digital TV, video-on-demand, telephony and internet service providers."

Mother's first work for HomeChoice is expected within the next three months.

HomeChoice is currently available to 1.4 million homes across London and Stevenage, a footprint it intends to expand to 2.4 million homes by June 2005.

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