Mother kicks off press campaign for Harvey Nichols

Mother’s latest campaign for Harvey Nichols breaks next week, introducing two of the London department store’s best customers: Hibby and her boyfriend, Harvey.

Mother’s latest campaign for Harvey Nichols breaks next week,

introducing two of the London department store’s best customers: Hibby

and her boyfriend, Harvey.



The two ’models’ are knitted creatures who pride themselves on being at

the cutting-edge of fashion.



Harvey and Hibby are pictured in a series of everyday situations -

smudging lipstick, watching television, going to the loo and fighting

over a handbag. Each picture is captioned with lines like: ’Hibby wears

Perfectly Pink Trish McEvoy lipstick, psychedelic hotpants and

halterneck top.’



Julia Bowe, the marketing director of Harvey Nichols, said: ’This

campaign is very strong and very real. It projects an image of Harvey

Nichols as a lifestyle store that is the place to shop, eat and

relax.



’But more than that, the campaign reflects the wit and intelligence that

is so much a part of the Harvey Nichols brand and customer.’



Andy Bellass of Mother said: ’With a brand like Harvey Nichols, it is

always difficult to find work which matches its inherent creativity.



Then along came Harvey and Hibby.



’They’re smart, chic, they embody the brand to the full and they’ve got

balls.’



The campaign will run in male and female style and fashion press as well

as national newspapers over the next three months.



Media planning and buying is through Rocket.



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