News Network, the interactive arm of News International, has
appointed Mother to handle a web venture.
Mother was appointed to handle the venture, which will launch in the
spring, without a formal pitch.
In December, News Network saw pitches from a number of agencies and
appointed TBWA GGT Simons Palmer and HHCL & Partners to work on existing
Tony Hall, the marketing director of News Network, said: ’Mother’s brief
is for a significant and visible launch’, but would not comment on the
split of assignments between the agencies except to say that it was
still under discussion.
Hall added: ’I have always liked Mother’s direct approach to the
communications process. The creativity of work within the agency’s
portfolio speaks for itself.’
Andy Medd, a partner at Mother, said: ’We were impressed with both the
plans for launching News Network’s new online venture and the
professionalism of the team involved. We now look forward to playing an
integral part in the rigorous approach being applied to the launch
News International Digital Publishing rebranded as News Network at the
end of last year in a move to distance the online activities from the
News Network has already launched three brands: Bun.com (a free internet
service provider), Page3.com and FiredUp.com (an online auction
Hall stressed that News Network has been set up to develop a whole range
of ’serious web businesses’ and that the company intends to ’shake up