Mother lands brief for News Network’s latest web venture

News Network, the interactive arm of News International, has appointed Mother to handle a web venture.

News Network, the interactive arm of News International, has

appointed Mother to handle a web venture.



Mother was appointed to handle the venture, which will launch in the

spring, without a formal pitch.



In December, News Network saw pitches from a number of agencies and

appointed TBWA GGT Simons Palmer and HHCL & Partners to work on existing

projects.



Tony Hall, the marketing director of News Network, said: ’Mother’s brief

is for a significant and visible launch’, but would not comment on the

split of assignments between the agencies except to say that it was

still under discussion.



Hall added: ’I have always liked Mother’s direct approach to the

communications process. The creativity of work within the agency’s

portfolio speaks for itself.’



Andy Medd, a partner at Mother, said: ’We were impressed with both the

plans for launching News Network’s new online venture and the

professionalism of the team involved. We now look forward to playing an

integral part in the rigorous approach being applied to the launch

activities.’



News International Digital Publishing rebranded as News Network at the

end of last year in a move to distance the online activities from the

publishing business.



News Network has already launched three brands: Bun.com (a free internet

service provider), Page3.com and FiredUp.com (an online auction

site).



Hall stressed that News Network has been set up to develop a whole range

of ’serious web businesses’ and that the company intends to ’shake up

the market’.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).