Mother launches second phase of campaign

Mother has created a second web film for, the Multiple Sclerosis charity, which dramatises the early stages of learning to live with MS and follows the characters Dave and Karen as they try to cope with the effects of the illness.

shiftMS: film follows characters Karen and Dave
shiftMS: film follows characters Karen and Dave

The film, called "belong",  takes place in a pub during an MS support group that is discussing the effects of the illness and how they are living with MS.

It is shot in 360 degrees to make the audience feel like an active part of the discussion.

As different topics are broached through the discussion, links appear to the corresponding areas of’s site, taking consumers directly to live conversations happening around these topics.

"Belong" builds on Mother’s first film created for the charity, "gallop", in June. "Gallop" follows the development of Dave and Karen’s relationship alongside Dave discovering that he has MS over a period of months.

Mother worked with director Michael Pearce with Mother’s in-house production company BOSH, producer Elizabeth Trustman and editor Fabian Peters on the campaign, while Joel Cad handled sound design.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published