Mother London wins Smirnoff Apple Bite brief

Mother London has won a pan-European brief from Diageo for the launch of a Smirnoff sub-brand, called Apple Bite, following a pitch process.

Smirnoff: appoints Mother London for pan-European launch of sub-brand later this year
Smirnoff: appoints Mother London for pan-European launch of sub-brand later this year

Smirnoff Apple Bite is a Ready To Drink product that is expected to launch later this year. It comprises vodka and apple juice and will be available in a can, similar to Smirnoff’s Vodka & Cranberry juice drink.

JWT New York currently handles the main Smirnoff advertising account and pitched unsuccessfully for this brief.

In a statement Diageo said: "JWT is the global agency of record on the Smirnoff business and we remain committed to that successful partnership that has produced award-winning work for our brand over the last few years.

"Our Western Europe Smirnoff team works with a number of agencies in the region and has elected to work with Mother London on a specific Western Europe project.  

"This in no way affects the global relationship and we continue to work with the JWT team on the global Smirnoff account."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).