Mother releases French-style virals for Stella Artois

LONDON - Mother has produced three new internet videos to promote Stella Artois 4%, building on Mother's 60s-style Riviera TV spot.

Stella virals by Mother
Stella virals by Mother

The three films explore the idea that 8 Mile, Die Hard and 24 could all have been based on forgotten French cinema classics.

Andreas Hilger, the marketing director of InBev UK and Ireland, said: "The strong cinematic look will appeal to film buffs who know their cinematic history, as well as to the wider public, and will not disappoint those who have come to expect something very special from Stella Artois."

Dial Hard follows smooth detective Jean MeQlain on the trail of a mysterious woman, toying with him via various phone booths around the Riviera.

Vingt-Quatre Heures tells the tale of Jacques Bauder, a man with 24 hours to save the world... but being French, he thinks he only needs two, including a break for lunch.

The final film, 8 Kilométres, tells the story of a young beat poet, Lapin (Rabbit), battling nerves and other freestyle poets in a bohemian café at Monte Carlo.

View the three virals in Campaign's Work section

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).