Mother releases French-style virals for Stella Artois

LONDON - Mother has produced three new internet videos to promote Stella Artois 4%, building on Mother's 60s-style Riviera TV spot.

Stella virals by Mother
Stella virals by Mother

The three films explore the idea that 8 Mile, Die Hard and 24 could all have been based on forgotten French cinema classics.

Andreas Hilger, the marketing director of InBev UK and Ireland, said: "The strong cinematic look will appeal to film buffs who know their cinematic history, as well as to the wider public, and will not disappoint those who have come to expect something very special from Stella Artois."

Dial Hard follows smooth detective Jean MeQlain on the trail of a mysterious woman, toying with him via various phone booths around the Riviera.

Vingt-Quatre Heures tells the tale of Jacques Bauder, a man with 24 hours to save the world... but being French, he thinks he only needs two, including a break for lunch.

The final film, 8 Kilométres, tells the story of a young beat poet, Lapin (Rabbit), battling nerves and other freestyle poets in a bohemian café at Monte Carlo.

View the three virals in Campaign's Work section

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published