Mother is Campaign's Agency of the Year 2001, having taken on an
impressive £64 million in new-business billings and produced some
of the year's strongest creative work.
The agency, labelled a creative flash-in-the-pan when it set up, has
enjoyed five years of growth and has continually bettered peers with
high creative standards led by the founders, Robert Saville and Mark
New clients including Egg, worth £15 million, and ITV Digital,
worth £27 million, were won, while the agency consolidated its
position on Coca-Cola's roster with Schweppes and Alive.
Bartle Bogle Hegarty was the runner up for Agency of the Year. Its
impressive new-business record and creative quality would have secured
the accolade for the agency in almost any other year.
Mother also walked away with Campaign of the Year for its ITV Digital
rebranding campaign. The knitted monkey, backed by a diverse media
strategy developed by Naked, was an instant hit with consumers.
Starcom Motive, with its creative approach to planning and buying and
impressive new-business record, bagged the Media Agency of the Year
Work for One2One and Johnnie Walker picked up awards at the Campaign
Media Awards, while its new-business wins, including Barclays and
Nintendo, kept its new-business tally high.
The unrivalled success of the diminutive Glamour magazine made it
Campaign's Medium of the Year, while COI Communications picked up
Advertiser of the Year.
Gorgeous won Production Company of the Year after an outstanding
creative year and successful efforts to expand its roster of
- Agency of the Year, p21.