Mother scoops Agency of the Year

Mother is Campaign's Agency of the Year 2001, having taken on an

impressive £64 million in new-business billings and produced some

of the year's strongest creative work.



The agency, labelled a creative flash-in-the-pan when it set up, has

enjoyed five years of growth and has continually bettered peers with

high creative standards led by the founders, Robert Saville and Mark

Waites.



New clients including Egg, worth £15 million, and ITV Digital,

worth £27 million, were won, while the agency consolidated its

position on Coca-Cola's roster with Schweppes and Alive.



Bartle Bogle Hegarty was the runner up for Agency of the Year. Its

impressive new-business record and creative quality would have secured

the accolade for the agency in almost any other year.



Mother also walked away with Campaign of the Year for its ITV Digital

rebranding campaign. The knitted monkey, backed by a diverse media

strategy developed by Naked, was an instant hit with consumers.



Starcom Motive, with its creative approach to planning and buying and

impressive new-business record, bagged the Media Agency of the Year

title.



Work for One2One and Johnnie Walker picked up awards at the Campaign

Media Awards, while its new-business wins, including Barclays and

Nintendo, kept its new-business tally high.



The unrivalled success of the diminutive Glamour magazine made it

Campaign's Medium of the Year, while COI Communications picked up

Advertiser of the Year.



Gorgeous won Production Company of the Year after an outstanding

creative year and successful efforts to expand its roster of

directors.



- Agency of the Year, p21.



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