Mother at The Trampery, a joint venture between Mother and the co-working business The Trampery, will allow start-ups and blue-chip companies to work together in a 7,000-square-foot space in Clerkenwell, London.
Under the plans, five major companies will pay an annual fee to get exclusive access to the space and the entrepreneurs working there. The fees will subsidise the space for the start-ups and the project will last a year.
Although brands have yet to sign up, Unilever is understood to be interested in the project and Diageo has visited the site.
Charles Armstrong, the founder of The Trampery, said: "Mother at The Trampery is a unique experiment based on taking away the familiar props of business life and combining formal and informal approaches to build deep relationships."