Mother unveils debut Bravo ads

Mother’s first work for Bravo launches this weekend with a TV and poster campaign promoting the satellite channel’s new series, Martial Law.

Mother’s first work for Bravo launches this weekend with a TV and

poster campaign promoting the satellite channel’s new series, Martial

Law.



All the executions feature people in sticky situations who, when

considering what action to take, ask: ’Hmmm ... What would Sammo do?’

Sammo Hung, the star of Martial Law, is a Hong Kong movie legend who has

appeared in films with Bruce Lee and is a contemporary of Jackie

Chan.



Some of the situations include a mother pushing a pram while her baby

unpins a hand grenade, a man reading a newspaper that is being set on

fire and a farmer being attacked by a pig.



The television executions, directed by Russell Bates through Cowboy, use

a different style to illustrate the same theme. A young man asks to

borrow the ketchup from two women sitting next to him in a cafe. They

tell him they are using it but continue to chat without touching the

bottle.



He asks himself what Sammo would do and imagines a dramatic scene in

which he seizes the ketchup by force using some startling kung-fu moves.

In reality, however, he just tells the women he didn’t want it

anyway.



A similar story unfolds when an office worker is convinced a colleague

has stolen his pen. Again, after visualising a sensational martial

arts-style pen rescue, he realises he will never be as tough as Sammo

and comes back to reality with a bump.



Mother is hoping that the phrase, ’Hmmm ... What would Sammo do?’ will

slip into Bravo viewers’ vernacular. It will appear on stickers,

beermats, football perimeter boards, postcards and tactical press

executions.



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