Mother unveils latest Pimm's poster campaign

LONDON - Pimm's marks the start of the summer with a national campaign featuring its enthusiastic ambassador, Harry.

Pimms...nudist beach ad by Mother
Pimms...nudist beach ad by Mother
The campaign, created by Mother, will feature new press ads. One shows Harry decked in a stripy sunbathing costume on a naturist beach, replete with seagulls, topless sunbathers and sandcastles bedecked with a British flag.

The private parts of sunbathers are conveniently covered by flagpoles, books and, of course, a jug of Pimm's.

The campaign also includes re-cut versions of classic Pimm's TV ads and a branded Routemaster bus, which will visit festivals throughout the summer.

Other elements of the campaign include a sunshine finder for local pubs and parks across the country that will tell visitors what time they can expect to be bathed in sunshine.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).