Mother wins £66m Nurofen business

LONDON - Mother has scooped the £66 million global advertising account for the Reckitt Benckiser-owned painkiller, Nurofen, after a shoot-out against the incumbent, Euro RSCG.

Nurofen...Mother wins global ad account
Nurofen...Mother wins global ad account

The decision breaks Euro RSCG’s stranglehold on the consolidated £800 million Reckitt account that it was appointed to handle in July 2006.

Mother has been briefed to produce a series of global campaigns for the painkiller that will be adapted by Euro RSCG in markets where Mother does not have an agency presence.

The review marked the second time in recent months that Euro RSCG has been forced to defend its position on the global account.

Reckitt, which is contractually entitled to pitch out two pieces of business per year to non-roster agencies, evoked this clause for the first time in May when it invited Bartle Bogle Hegarty to pitch for the Air Wick advertising account – a pitch that is still ongoing. 

Since its appointment, Euro RSCG has produced campaigns for Nurofen including a recent TV spot featuring a woman walking her dogs along a cliff face.

As a result of increased sales of its cold and flu remedies in the wake of the swine-flu outbreak, Reckitt Benckiser recently reported a 40 per cent increase in its pre-tax profits for the first half of the year to £816 million.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).