Mother wins Oasis account

Mother has been awarded the £1 million account for the still

soft drink Oasis, in a move that further cements its place at the heart

of the Coca-Cola Great Britain roster.



The agency was handed its fifth piece of Coke business in a move out of

TBWA/London. Coca-Cola's decision was made on the back of Mother's work

for Lilt, Dr Pepper, Schweppes and Alive.



The decision will not have surprised TBWA as Coca-Cola GB's recent

marketing reshuffle has seen it shifting its advertising accounts to

smaller hotshops such as Soul and Mother.



TBWA was handed the Oasis account in December 1998 and subsequently

produced a campaign introducing the Karma Brothers and the strapline

"Chill with the still" to highlight the brand's refreshing drinkability

and to give it a cooler image.



It replaced the campaign fronted by the drag queen Lily Savage, which

used the line: "Open, pour, be yourself once more." Saatchi & Saatchi,

which created the Lily Savage work, split with the drinks company in

August 1998 citing a conflict with its Procter & Gamble client, Sunny

Delight.



Mother has steadily built up its place on the Coke roster. It produced

its first work for Lilt in 1999 and won Dr Pepper in November last

year.



It then won the launch of the still fruit juice drink Alive in January

and went on to pick up Schweppes in June.



Charlotte Oades, the marketing director for Coca-Cola GB, said: "Mother

has consistently impressed us with its creative thinking on our brands,

and this latest appointment reflects our desire to continue to make

great local advertising and take Oasis to the next level of

success."



Andy Medd, a partner at Mother, said: "We love working with Coke. It's

challenged us to deliver great campaigns and it works hard with us to

make sure we can. This appointment shows it recognises and rewards

success too."



The agency has produced well-liked work for Coca-Cola. Its most recent

campaign for Dr Pepper included a spot in which a teenage boy eyed up a

bottle of the soft drink in a chiller cabinet and asked the immortal

question: "What's the worst that can happen?"



As the cabinet fell on him, it triggered a series of unfortunate

sequences, culminating in him being carried naked through the streets of

New York on live television. The work won a gold and silver Lion at

Cannes this year.



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