Mother wins roster place as Whitbread plans drink launch

Mother has joined Bartle Bogle Hegarty and Lowe Howard-Spink on the Whitbread Beer Company’s roster, and will launch a new brand for the brewer later this year.

Mother has joined Bartle Bogle Hegarty and Lowe Howard-Spink on the

Whitbread Beer Company’s roster, and will launch a new brand for the

brewer later this year.



Details of the new product are still secret, but it is expected to be

aimed at the younger end of the drinks market.



Sophie Spence, the head of new product development at Whitbread, said:

’Mother is one of a new breed of agencies in which clients are actively

encouraged to work alongside the team during the creative process. This

and the freshness and quality of their work meant that we were keen to

involve them.’



’Whitbread has a tremendous record in building great brands and has

always been a progressive company,’ Stef Calcraft, a partner at Mother,

said.



’This is a tremendous vote of confidence in what we believe and the way

we work. It is a great way to start our second year and we are very

excited.’



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