Mother has joined Bartle Bogle Hegarty and Lowe Howard-Spink on the
Whitbread Beer Company’s roster, and will launch a new brand for the
brewer later this year.
Details of the new product are still secret, but it is expected to be
aimed at the younger end of the drinks market.
Sophie Spence, the head of new product development at Whitbread, said:
’Mother is one of a new breed of agencies in which clients are actively
encouraged to work alongside the team during the creative process. This
and the freshness and quality of their work meant that we were keen to
’Whitbread has a tremendous record in building great brands and has
always been a progressive company,’ Stef Calcraft, a partner at Mother,
’This is a tremendous vote of confidence in what we believe and the way
we work. It is a great way to start our second year and we are very