Mothercare appoints Havas Worldwide London

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Mothercare: appoints Havas Worldwide London to its integrated ad account
Mothercare: appoints Havas Worldwide London to its integrated ad account

Mothercare, the retailer focused on parenting and childcare, has appointed Havas Worldwide London to handle its integrated advertising account.

The agency landed the business following a final head-to-head pitch against Bartle Bogle Hegarty. Joint had been knocked out of the process at an earlier stage.

Sources familiar with the pitch process said that Havas will work on a brief that covers advertising, retail activity, CRM and design.

The review process was co-ordinated by Oystercatchers and followed the recent appointment of Jude Bridge, the global brand and marketing director.

Mothercare is not currently a significant spender on above-the-line advertising, but is looking to support its brand following an announcement in November last year that a turnaround plan was working.

Agencies including BBH and St Luke’s have previously worked on the Mothercare brand. However, it did not retain an ad agency immediately ahead of the pitch.

A statement from Mothercare said: "Mothercare has appointed Havas Worldwide London as its strategic communications agency working on a number of creative and strategic projects."

Russ Lidstone, Havas Worldwide London's chief executive, said: "We're very proud to be selected to work with Mothercare, one of the UK's most cherished and pre-eminent brands."



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