Mothercare appoints Havas Worldwide London

Mothercare, the retailer focused on parenting and childcare, has appointed Havas Worldwide London to handle its integrated advertising account.

Mothercare: appoints Havas Worldwide London to its integrated ad account
Mothercare: appoints Havas Worldwide London to its integrated ad account

The agency landed the business following a final head-to-head pitch against Bartle Bogle Hegarty. Joint had been knocked out of the process at an earlier stage.

Sources familiar with the pitch process said that Havas will work on a brief that covers advertising, retail activity, CRM and design.

The review process was co-ordinated by Oystercatchers and followed the recent appointment of Jude Bridge, the global brand and marketing director.

Mothercare is not currently a significant spender on above-the-line advertising, but is looking to support its brand following an announcement in November last year that a turnaround plan was working.

Agencies including BBH and St Luke’s have previously worked on the Mothercare brand. However, it did not retain an ad agency immediately ahead of the pitch.

A statement from Mothercare said: "Mothercare has appointed Havas Worldwide London as its strategic communications agency working on a number of creative and strategic projects."

Russ Lidstone, Havas Worldwide London's chief executive, said: "We're very proud to be selected to work with Mothercare, one of the UK's most cherished and pre-eminent brands."

 

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More